[VIDEO] Reinventing the Brand - Behind the Ink Ep. 2
Summer 2017 we hired one of our college student employees to rebrand our business and thus "Campus Sportswear" became "Campus Ink".
"When I started with the company, which was then "Campus Sportswear", I noticed right away that the brand was fairly outdated and definitely look like a small family owned operation - and pretty quickly I realized that that was not the ambitions of the company moving forward." - Jeff Urbahn