How Yasmin Marrero Found Her Voice as a Young Professional

Thank you Apparelist

Thank you so much Cassie Green, from Apparelist, for highlighting our amazing team member Yasmin Marrero. Campus Ink prides itself on developing individuals starting in college and into their professional careers. We are a younger company dedicated to giving other young professionals opportunities to learn and grow.

In this interview, Cassie and Yas discuss what it is like for young professionals, specifically women, to work in the industry. Yas shares her experience in this space from her time in college until now as a 25-year-old. 

Yasmin Marrero

Yas started with Campus Ink as a sophomore in college at the University of Illinois. She quickly showed her leadership and communication skills, quickly advancing herself to a Campus Manager position. After college, Yas moved into the promotional product space at Overture Promotions and worked there for a year. In 2020 she came back to her roots at Campus Ink and started managing the Student Designer Program.

Campus Ink Values

At Campus Ink, we are given the space to improve the company and the student's education as their mentors. In our roles, we wear many different hats and carry out projects on our own that move the program forward. We built the student designer program from the ground up to make it what it is today, using our personal experiences as Student Designers ourselves.

Young Leaders

In December 2021 we were given the responsibility to completely redesign the training program. Yas focused on her specialty in Sales and Customer service alongside Jess Feldman, while Broc Anthony and I focused on the design training portions.

We are all under the age of 25, running the Student Designer Program, under the guidance of Steven Farag. Each recruiting season (fall and spring) we recruit college students and find motivated and responsible individuals to grow with the Program. 

As a young group managing even younger students, we have found that our age helps us relate to them, provide them mentorship, and teach them lifelong skills. We give them the same support and confidence that our mentors have shared with us. Learning from highly motivated individuals and being surrounded by like-minded creatives allows us to thrive as the young professionals we are. 

We find that being transparent and sometimes vulnerable with our student's works best. Learning and growing together is a top priority at Campus Ink. Whether you are the CEO or the newbie in the company we all collaborate together to reach the end goal. We are a human-driven company, meaning we care about individuals, their passions, and their personal goals. 

"One of the challenges that comes with being a young woman in any industry is the confidence, or the building of confidence, rather. “A challenge I had along the way was just gaining the confidence to hold my own,” Yas said of her experience. “I am really good at what I do, and I feel that it took me a while to realize it. I doubted myself, had a lot of uncertainty if I was doing things correctly.”

But even that comes with growth, time, and learning new things both about yourself and your career path. Yas states that for her, one day everything just clicked. “You fail enough. You realize when you say or do something, ‘X’ reaction occurs, and you maneuver around it next time. And you keep hitting those roadblocks. But then you get to a point where you are so good at getting around those blocks. And that’s just time plus experience (failure).”

And from that lesson, she hopes to inspire other women just making their leap into the professional world. “Learn as much as you can from the people and experts around you,” Yas advises. “Ask questions when things don’t make sense. Make comments when you have something to say. The best way to educate is to jump off the deep end. We learn by trying.” From Blog 

Learning Along the Way

We believe that failure is a good thing. If you were not failing that means that you are not trying (or you’re just that good). But with anything new, it is going to take time to learn and the end goal is never perfection, it is growth, experience, and confidence. Be okay with receiving 5 ‘no’s’ before that ‘yes’. That’s just sales. That’s being a young entrepreneur. We strive for growth and improvement. If a student learns how to accept failure, they will gain the confidence to keep trying that will eventually foster results. 

“And from that lesson, she hopes to inspire other women just making their leap into the professional world. “Learn as much as you can from the people and experts around you,” Yas advises. “Ask questions when things don’t make sense. Make comments when you have something to say. The best way to educate is to jump off the deep end. We learn by trying.” From Blog

Being able to take the first step and fearlessly speaking your truth, is a scary thing to do. The best thing to do is start and try. Maybe it flops, that’s okay. Surround yourself with individuals who want to see you thriving and will pick you up when those failures happen. It makes doing your career so much more enjoyable if you are passionate about the project or idea you are pitching. As young individuals, we have had our share of mistakes but we learn from them, make improvements and try again. 

"If anything, Yas feels you should never let youth and inexperience stop you. Instead, embrace growth and education. And do so with confidence. “We don’t know everything, and we most likely never will so never stop being a student in your career and in life,” she says. From Blog

Our youthfulness can also put us at an advantage. I think that is important to remember that we are all excited, passionate, and ready to learn. That’s a triple threat in my opinion. Take it easy on yourself when starting a new career or project. It is a learning process. Learn where you succeed the most, what you’re best at, and what you’re most passionate about. There will be mistakes made along the way and that is okay. Hopefully, you are surrounded by individuals who take the time to lift you back up and guide you towards the goal. Don’t be afraid to mess up or speak your mind. It is all a learning process. 

Thank you again Cassie Green and Yasmin Marrero for opening the discussion about young professionals and women in the industry. Check out the full video and blog here

To continue the conversation about professionals and women under 25 in the industry feel free to reach out to me, Haley Allen, at haley@campus.ink. 


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