Stickers! And Why They're Important for Marketing

Why Stickers are Good for Marketing

Stickers are a great way to market, and can truly help grow a brand. They're super easy to create and pretty low cost. For college students especially, stickers are all over: on laptops, water bottles, notebooks, etc. I have people come up to me at school and ask me what brand a sticker on my laptop is. I wanted to make Campus Ink stickers for easy, cheap marketing, as well as to have some for my own laptop!

Creating Stickers

When creating stickers, it's important to keep it simple. Stickers are typically no bigger than three or four inches, so complex designs could lose a lot of detail. I used Adobe Illustrator to create our stickers and kept them to two or three colors and didn't add much design outside of the font.

Overview

Overall, stickers can really help you grow your brand without spending much money or time!

WATCH THE FULL STICKER OVERVIEW VIDEO HERE:


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