Why NIL Makes Sense for All Athletes

Why NIL Makes Sense for All Athletes:

We make them money while they focus on their game. Brandin Podziemski, RJ Melendez, and Luke Goode, The University of Illinois Urbana-Champaign men's basketball three freshmen, came off the bench to make an impact in a big win recently against Northwestern University, so we knew we wanted to create something for them to capitalize on their on-court success. One of our biggest priorities is that you don’t have to be a star player to be a successful NIL client with us.

Our team conceptualizes limited releases behind the scenes, ahead of time for each player to make sure that when they have exceptional games we are ready to build on that momentum and launch their next apparel items with custom designs that complement their performance and achievements. We knew these three were excelling at their game and wanted to do “The Freshman Club” design based on the movie “The Breakfast Club”. 

We work hard to make sure the process is minimally invasive and seamless for our athletes.  Our team prepared the design, mockups, and branding assets surrounding the launch. When we’re confident we’ve got a winner, we pitch it to the players to get their approval and buy-in, then their store launches the next day. 

Joey Hartz, Total Merch Management Intern and Student Designer at the University of Illinois managed this launch by collaborating with the designer, building the online store, and creating the marketing assets. Once we pitched the idea to the players and they approved it, it was up and running! 

Whether you are a star player or working on earning playing time, Campus Ink creates opportunities for athletes to make real money. 

If you want to learn more about our NIL Athletes, Student Designers, or the process behind making custom merchandise visit https://lnkd.in/d2ajtptS or reach out to Adam Cook at adam.cook@campus.ink

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